A great aspect of many IKEA articles is their substantial warranties, especially for the price point of the articles. There was a major opportunity in our store to create engaging graphics that spoke to these great benefits. I worked with department leads to select photos of top-selling articles, with our legal team to include approved copy, and made sure to include our “black box” graphic on each design - which is used throughout the store and website to indicate warranties - to continue the red -thread and create continuity.